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The ABCs of Romance

Created by Shiloh Walker

A Fun, Quirky Pin Collection Celebrating The Romance Genre

Latest Updates from Our Project:

When it comes to romance, it's HEA...or GTFO
2 months ago – Wed, Feb 11, 2026 at 07:22:01 PM

The HEA is for Happy Ever After



In romance, we don't like it with somebody messes with the HEA.

I debated on the H for a little bit...thought maybe I'd do historical. I even thought about doing hockey.

But then it dawned on me...romance is all about the HEA. In a pin campaign celebrating the romance genre, how can I not include something that talks about the HEA?

Book genres are defined by certain characteristics.

Mysteries will have mystery.

Historicals will be set in the past.

Murder mysteries will involve murder.

And romance will involve a couple (**or throuple/more) falling in love and finding their HEA or HFN (Happy for Now).  Romance lovers want that satisfying conclusion at the end, knowing the people they've come to know will find their person(s) and make it work.  Things don't always work out in life and there aren't always HEAs.

But we can find them in some places - and a romance in one of those.

Every once in a while there's a kerfuffle in the online spaces known as romancelandia where a writer-typically newish to the romance genre-will announce they're putting a 'new' spin on the romance genre.  This 'new spin' is a 'love story' without the HEA.

Romancelandia has spoken out, loudly, against this every time somebody tries to reinvent our quite lovely wheel.

A few years ago, during one of these blow-ups on twitter, one of these writers was insisting nobody could tell her what to write.

That's true. But likewise, she can't insist her 'love story without the HEA' is still a romance and think romance lovers are gonna be cool with it. Which is pretty much what I said. And I added something along the lines of "This is romance. It's HEA or GTFO."

When I was going through my ideas for the various letters, I kept going back to H and realized why.  Because...well, we're talking romance.

It stops with the HEA.

And that's how I wanted to end this first pin campaign...with the HEA.

That being said, I'm going to have all pin designs, A-H, available for backers.  G is mocked up and I'm discussing it with the artist, so you'll see the final in an update before I send out surveys.

The H...or the HEA, is already done.

WTF... No. Really. Did we decide on the F?
3 months ago – Tue, Feb 10, 2026 at 01:30:04 PM

Yes. Yes, we did.

I'd planned on doing a frog prince sort of thing for fairy tales, but the polls said you guys wanted F for Fantasy.

Behold...


Since these are going to have glitter accents, I think I'm going to have the dragon done in red.  I might have the lighter gray in red, too.

I haven't decided.

But I love how he turned out!

Sticker Tiers

If you haven't checked out the tiers lately, make sure you do so! Also remember if you upgrade your tier and you're getting one of the pin tiers, you get a free pin!

New Add-Ons

By request, I added a couple of tiers for just the pins to the add-ons page.

Pins G & H

In the event we don't reach the goal for G by the end of the event, I'll be making G available on the pledge manager! H is already finished and I'll share it with the masses when the time comes.

Back now to get the freebie stickers and freebie pin!

Down to just over two days... two days for your ❤️📚🐉 pins!
3 months ago – Mon, Feb 09, 2026 at 03:23:50 PM

It's kinda looking like we might not hit our next stretch goal.

For those who've backed the 'eight pins' & all the pins' tiers, have no fear. I have plans to still make sure you get all eight, since I've already taken care of all of the designs, save one.

Speaking of which...

Since we're coming down to the nitty-gritty, I wanted to share F.

Y'all voted for F is for Fantasy, so may I present...


I might do the dragon only in glitter.  Or the dragon and cloud.  I haven't decided.

I've lagged a bit the past couple of days because I've been sick and my asthma is kicking my butt.

Let's try and push thru for the next couple of days!!!

Okay, but how about a free pin?
3 months ago – Thu, Feb 05, 2026 at 03:24:17 PM

One Week Left

And I still have hopes of hitting the $2000 mark. If we do that, I'll unlock pin F.

Pin E

Is the Enemies to Lovers trope your jam?


Stacy did a phenomenal job on the pin and is hard at work on F.



To help entice those who haven't pledged yet, and to encourage those who have, I'm offering a free pin to everybody who has backed a pin tier.

You don't have to do anything to get the pin. It will be added to your basket during the pledge manager!

All you have to do to qualify for the free pin is:
  • Back a new pin tier or
  • Maintain or upgrade your current pin tier
  • Applies to all current backers, early bird, etc

Sticker tiers don't qualify for the free pin.

For backers of the top tier:


The All The Pins tier comes with free shipping, a free sticker book and two free keychains! The keychains will feature your choice of art from the unlocked designs.

If you've been waiting to back, now is a great time.

He's so cute! Cross Collab🐺 Sticker! Sticker Tiers! Get Your Stickers!
3 months ago – Tue, Feb 03, 2026 at 05:15:41 PM

If you back this project and my partner's project, you get stickers from both.

I just got my design in from Stacy and he's adorable!


We've lost some backers so we're still trying to get E unlocked. There's a week left to go and I know we can do it.

I recently added stickers for those who don't like pins but want to support the project. Check out the Pledge Levels!